Building A Social Media Strategy - With the introduction of social media in the last five or so years, networking and expanding your relevancy in your community has never been more productive.  Unlike most advertising and media, social media enables you to create a two-way communication with your network contacts and potential customers. Therefore, the more email addresses, connections, fans, etc. that you can capture in your database, the easier it will be to communicate within your community.  Proactively embracing social media is both an efficient and effective way to expand your overall brand awareness in your trade area and communities.  This presentation tells the audience how to go about approaching a social media strategy as well as tangible ways of implementing the plan.

Building Relevant Brands – In today’s world, marketers are at the crosswords.  While many continue to cling to “brand-centric” marketing casting a large net across a targeted audience, more and more consumers prefer a more “customer-centric” approach – delivering the customized goods at mass merchandising pricing.  This presentation looks at the transition that is taking place and the challenges that marketers are facing when customers expect 24/7 service.   This speech explores not only the changes that are demanded by the customers, but also the internal company structural changes that are required in order to deliver on the new customer promise.

Key Performance Indicators (KPI’s) - Key Performance Indicators (KPI’s) are a vital resource to managing your business.  Each selected KPI can be your bellwether indicator for all departments and take the guesswork out of your strategy.  Rather than relying on old adages and “I think” statements, KPI’s help quarantine the operational data of your company and focus your go-forward actions to address specific needs. This presentation explains how a disciplined KPI management process shifts the organization – through an annual, quarterly, rolling forecast model process - to a forward thinking, action organization rather than backward reviewing financial company. KPI’s drill into the core of each controllable area of the business and provide tangible, quantifiable data that become the foundation from which action plans are devised.

Presentation Objectives/Outcomes:

• From presentation, audience will learn 22 LSM strategies that they can use at their stores
• Strategies run the gambit from in-store activities to public relations to local store marketing surrounding their store’s 3-mile radius
• If attendee purchases manual, manual includes all 22 strategies each in a 3-page detailed format:

• LSM strategy overview
• LSM strategy planner
• LSM step-by-step action timeline

Practical, proven LSM programs for all in attendance – not theory!

Project Management - Project management follows the logic of a series of key tasks or steps that have to be completed in a systematic process in order to meet the desired outcome.  Ask someone to “map” out the many steps required to achieve a desired result of managing a project and many times you get resistance as in “overkill” or simply a “deer in the headlights” look.  Yet, the dollars at stake as well as the operational disruption to the organization seem secondary to the tedious task of mapping the process in advance.  No one would jump in a car and start driving without a map nor should they start a project without a plan.  Lacking a plan almost assuredly locks in failure as much as putting the wrong project manager in place.  This presentation focuses on the importance of project management and the specific skill set that is required from project managers that enables them to manage to an on-time, on-budget conclusion.  It is critical for the organization to identify those key people to lead projects or as an alternative, outsource to industry experts.