Consulting

Helping you grow your business.

Gray Cat Enterprises offers an array of consulting services to meet your firm’s unique needs:

  • Project Development and Implementation
  • Corporate Communications & PR Management
  • Franchisee Relationships and Management
  • Local Store Marketing Development
  • Request For Proposal (RFP’s) Management
  • Marketing Planning and Development
  • Brand Analysis and Assessment
  • Consumer Goods Product Positioning
  • Strategic Business Plan Development
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    Speaking

    Professional Speaker’s Services
    An outstanding retail-industry speaker, John Matthews is available as a keynote speaker, moderator or presenter at your upcoming corporate or association event. Committed to making your event a success, Matthews researches your audience and customizes his speech’s content to meet its unique needs. His commanding delivery on the speech platform captures your audience members’ attention as he shares business insights and strategies that they can apply at their own firms with immediate results.

    Here are quick overviews of sample presentations:

    Building A Social Media Strategy - With the introduction of social media in the last five or so years, networking and expanding your relevancy in your community has never been more productive.  Unlike most advertising and media, social media enables you to create a two-way communication with your network contacts and potential customers. Therefore, the more email addresses, connections, fans, etc. that you can capture in your database, the easier it will be to communicate within your community.  Proactively embracing social media is both an efficient and effective way to expand your overall brand awareness in your trade area and communities.  This presentation tells the audience how to go about approaching a social media strategy as well as tangible ways of implementing the plan.

    Building Relevant Brands – In today’s world, marketers are at the crosswords.  While many continue to cling to “brand-centric” marketing casting a large net across a targeted audience, more and more consumers prefer a more “customer-centric” approach – delivering the customized goods at mass merchandising pricing.  This presentation looks at the transition that is taking place and the challenges that marketers are facing when customers expect 24/7 service.   This speech explores not only the changes that are demanded by the customers, but also the internal company structural changes that are required in order to deliver on the new customer promise.

    • Customer expectations are ongoing and technology is accelerating this
    • Companies that cling to “brand-centric” approaches will fall by the wayside (i.e. Oldsmobile)
    • Database Management or CRM is a critical driver.
    • Retailers need to be strong in all entry points by customers – branding, web, retail locations, blogging, etc.

    Key Performance Indicators (KPI’s) - Key Performance Indicators (KPI’s) are a vital resource to managing your business.  Each selected KPI can be your bellwether indicator for all departments and take the guesswork out of your strategy.  Rather than relying on old adages and “I think” statements, KPI’s help quarantine the operational data of your company and focus your go-forward actions to address specific needs. This presentation explains how a disciplined KPI management process shifts the organization – through an annual, quarterly, rolling forecast model process - to a forward thinking, action organization rather than backward reviewing financial company. KPI’s drill into the core of each controllable area of the business and provide tangible, quantifiable data that become the foundation from which action plans are devised.

    Local Store Marketing for Retail - Local Store Marketing (LSM) is a must for every retailer large or small who wants to fully capitalize on the sales potential of their all-important 3-mile trade radius. Gray Cat’s Local Store Marketing presentation introduces 22 proven LSM strategies along with the 80-page, Local Store Marketing Manual for Retailers tells you how to tap into the power of local store marketing to help your store achieve sustained and successful sales growth this year–and beyond.   The easy-to-use manual gives you step-by-step instructions on how to implement proven local store marketing strategies at your store for little or no cost, and includes helpful worksheets, checklists and action plans.  Combined with the manual, this 60-minute Local Store Marketing presentation provides practical and actionable marketing ideas for the single-store operator to the multi-unit chain.

    Presentation Objectives/Outcomes:

    • From presentation, audience will learn 22 LSM strategies that they can use at their stores
    • Strategies run the gambit from in-store activities to public relations to local store marketing surrounding their store’s 3-mile radius
    • If attendee purchases manual, manual includes all 22 strategies each in a 3-page detailed format:
    • LSM strategy overview
    • LSM strategy planner
    • LSM step-by-step action timeline
  • Practical, proven LSM programs for all in attendance – not theory!
  • Project Management - Project management follows the logic of a series of key tasks or steps that have to be completed in a systematic process in order to meet the desired outcome.  Ask someone to “map” out the many steps required to achieve a desired result of managing a project and many times you get resistance as in “overkill” or simply a “deer in the headlights” look.  Yet, the dollars at stake as well as the operational disruption to the organization seem secondary to the tedious task of mapping the process in advance.  No one would jump in a car and start driving without a map nor should they start a project without a plan.  Lacking a plan almost assuredly locks in failure as much as putting the wrong project manager in place.  This presentation focuses on the importance of project management and the specific skill set that is required from project managers that enables them to manage to an on-time, on-budget conclusion.  It is critical for the organization to identify those key people to lead projects or as an alternative, outsource to industry experts.

    Watch the YouTube Video For Sample Speaking Clip:  Gray Cat Local Store Marketing: Coupon Books

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