The Simple Philosophies of Life, Part I – Success

Posted on Apr 25, 2016 in Articles | 0 comments

What is the true measurement of success? Some would argue great wealth; others great esteem. Heck, today’s generation may think it’s being on a reality TV show! I have always viewed success in a more simplistic fashion often referring to this quote:               “Eighty percent of success is showing up.” – Woody Allen Think about that for a moment. Imagine business meetings where everyone showed up on time and were well-prepared; daily tasks and deadlines were met without consternation; and friends were there in times of troubles and good fortune. If...

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Gray Cat Celebrates Its 12-Year Anniversary!

Posted on Apr 5, 2016 in Articles | 0 comments

John Matthews ( is the Founder and CEO of Gray Cat Enterprises, based in Wake Forest, NC, a 12-year old firm that specializes in retail consulting for multi-unit operations; consumer marketing for companies; and strategic project management. Prior to forming Gray Cat, he developed expertise in multiple areas as: President, Jimmy John’s VP, Marketing & Communications, Merchandising, Facilities, Real Estate, Clark Retail Enterprises National Marketing Director, Little Caesars Project Management: Senior Consulting Strategist for Boston-based Global...

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Operationalizing Your Strategic Plan

Posted on Oct 22, 2014 in Articles | 0 comments

We have all experienced it. The dreaded process of spending hours upon hours creating a strategic business plan that maps out the goals of the organization. We develop the targets and create lofty initiatives only to see the year come and go as we scratch our heads and wonder why we didn’t achieve all our goals. The plan may have been solid, but the execution was flawed. I have witnessed countless examples in my career where companies establish strategic goals for the organization, but fail to create an operational process to hit those goals. There is a disproportionate amount of time spent...

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Starting Your Own Consulting Business

Posted on Sep 23, 2014 in Articles | 0 comments

Recently, I celebrated my ten-year anniversary as a management consultant. It has always been a life-long dream of mine to be on my own and in 2004 I realized that goal. I had spent some twenty years in corporate America prior to and breaking out on my own was not happen chance – I had a plan. While there is no silver-bullet in starting your own company, many reach out for my guidance simply due to the fact that they are forced into entrepreneurship (read: lay-off) and think they want to make the quantum leap to sole proprietorship consulting. Often, I am asked by other budding...

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Developing A Retail Real Estate Strategy

Posted on Aug 11, 2014 in Articles | 0 comments

Organic growth by a retailer is an exciting time for the company. Reinvesting earnings into the expansion of their branded stores through new construction communicates that a) business has been good; b) by growing the network of stores through brand-new locations, it helps strengthen market share; and c) it has a bright future! Exciting times for sure. How a retailer achieves this growth is another story. Rather than use the “I saw an open bay in a strip center” approach to site selection, prudent operators visualize the end game and determine where they would best like to operate...

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Recognizing Your Best Customers

Posted on Jul 14, 2014 in Articles | 0 comments

Last month, I was participating in a client meeting and like most meetings that are lengthy, food is generally brought in and we eat/meet on the fly. This time – we ordered a bunch of pizza and drinks to feed a group of twenty or so. I am sure many of you know the routine. I was presenting that day on Local Store Marketing and I asked the person who ordered the food how much the order was. She mentioned that the cost was probably close to $160.00 and that they conduct meetings like this about every two to four weeks. As a marketer, I asked her if they ever follow-up with her; thank her;...

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