Managing Technology Within An Organization

Posted on Feb 20, 2012 in Articles | 0 comments

“I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do.” — From the HAL 9000 computer, 2001: A Space Odyssey When it comes to technology solutions for your business it is easy to get carried away with the latest-and-greatest gadgets and solutions. Everyone wants to have the latest shiny thing.  In larger organizations, managing technology can become burdensome due to competing and duplicative technology requests. Left unfettered, the company technology platform can resemble a “spaghetti bowl” over...

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Creating A Company Communications Plan

Posted on Feb 13, 2012 in Articles | 0 comments

“What we’ve got here is a failure to communicate” – from the movie, Cool Hand Luke Fire. Aim. Ready.  If this is your communications plan…..you may want to read on. Amazingly, many companies do not think about communications – both internally and externally – until it is a necessity.  A crisis occurs, a reaction follows and in many cases, they do not necessarily put the best foot forward.  A strategic communications plan should be a part of your overall business plan and can provide the company clarity that is required in both good times and bad....

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Half Century Man

Posted on Feb 6, 2012 in Articles | 0 comments

This upcoming Saturday is a milepost of sorts – I turn 50! As I enter the second half of my life [sic], I look back at the first 50 years with a great sense of pride and exuberance.  I have been blessed with the opportunities afforded me – both personally and in business – have met tremendous high-quality people along the way and have been humbled by the relationships that I have fostered.  In addition, I have had the good fortune of spending some 20 years with leading companies before transcending into owning Gray Cat Enterprises for the last 8 years.  I certainly hope...

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Gray Cat’s Local Store Marketing

Posted on Jan 31, 2012 in Articles | 0 comments

Guest Author Ms. Melva Bascue, Director of Marketing Communications at Johnson’s Garden Centers, writes this week’s article focused on Gray Cat’s Local Store Marketing.  Ms. Bascue has over 25 years experience in marketing in the retail, foodservice and aerospace industries.  She is a graduate of Kansas State University and  currently resides in Wichita, Kansas.   I can’t believe it has been 20 years! Seems like just yesterday that we met, but when John walked into the Wichita Eagle, I knew he would be a challenging client!  You see, I was the marketing...

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Local Store Marketing: Product Sampling

Posted on Jan 24, 2012 in Articles | 0 comments

If you feed them, they will come…. One of the most successful local store marketing (LSM) tactics to build into your daily operations is a sampling strategy for your products.  If your retail establishment is foodservice, your customers will want to taste the product.  The goal for your retail store is to market your unique product offering by taking it to your best prospects.  Day in and day out, your local business community should be reminded that the fantastic products you offer are less than a few blocks away.  By investing less than an hour per day, you can solidify your...

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May The Co-Op Be With You….

Posted on Jan 19, 2012 in Articles | 0 comments

When a multi-unit organization begins to grow, one common step in this process is the creation of advertising and purchasing co-ops that enable stores to pool their financial and strategic resources.  Generally, co-ops are determined using Designated Market Areas (DMA) of which there are approximately 210 of these DMA’s throughout the United States.  Every zip code in the USA belongs to a Designated Market Area and multiple counties make up the DMA.  Forming a co-op provides all participating stores within that DMA to share the costs by combining monies to provide market...

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