Developing A Retail Real Estate Strategy

Posted on Aug 11, 2014 in Articles | 0 comments

Organic growth by a retailer is an exciting time for the company. Reinvesting earnings into the expansion of their branded stores through new construction communicates that a) business has been good; b) by growing the network of stores through brand-new locations, it helps strengthen market share; and c) it has a bright future! Exciting times for sure. How a retailer achieves this growth is another story. Rather than use the “I saw an open bay in a strip center” approach to site selection, prudent operators visualize the end game and determine where they would best like to operate...

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Recognizing Your Best Customers

Posted on Jul 14, 2014 in Articles | 0 comments

Last month, I was participating in a client meeting and like most meetings that are lengthy, food is generally brought in and we eat/meet on the fly. This time – we ordered a bunch of pizza and drinks to feed a group of twenty or so. I am sure many of you know the routine. I was presenting that day on Local Store Marketing and I asked the person who ordered the food how much the order was. She mentioned that the cost was probably close to $160.00 and that they conduct meetings like this about every two to four weeks. As a marketer, I asked her if they ever follow-up with her; thank her;...

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Developing Open Communication With Your Vendor Partners

Posted on Jun 25, 2014 in Articles | 0 comments

Imagine a business world where resources were plentiful and industry expertise could be available at every juncture. Where decisions could be made that dovetailed alignment in support of your strategic plan throughout your networks. Imagine a world that anticipates your directives and assists in helping to execution your vision flawlessly. This is a business community that embraces its vendors. Vendor communication is often overlooked as a vital cog in an operator optimizing their resources to move their strategic plan forward. Often, vendors are considered as an afterthought, or worse, as an...

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A Blog About Writing A Blog

Posted on Jun 3, 2014 in Articles | 0 comments

About three years ago I began to publish a blog focused mainly on improving processes within small business. Many of these blogs are derived from having worked many years in larger organizations and attempting to translate those experiences to smaller businesses in the retail sector. The goal was to provide insights from large organizations and how they tackle operational, marketing and management issues. While producing a blog about every few weeks or so can be time-consuming, what I have found is that it makes future content development more efficient. Rather than create content on an as...

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The Rubber Chicken Circuit

Posted on May 12, 2014 in Articles | 0 comments

“Fearlessly the idiot faced the crowd……Smiling”  (Waters, Gilmour) Death.  Not for the faint of heart, then again maybe that’s exactly what it is. Peer Rejection. Depression can set in very quickly when this occurs. Public Speaking? Actually in comparison, the first two don’t sound so bad after all! What is it about public speaking that instills fear into the hearts of the bravest men? After all, most speakers are quite accomplished in their day-to-day lives. Accomplished enough, that they are considered and asked to speak before large audiences. So, what is it about the...

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Multi-Unit Store Segmentation

Posted on Apr 23, 2014 in Articles | 0 comments

Multi-unit retail operators are often presented with challenges with their product assortment due to varying demographic and store configurations throughout their network of locations. Often, product assortment is standardized across all store types which leaves opportunities for niche marketing on the sidelines. Rather than a one-size-fits-all approach, multi-unit operators should segment their stores in order to optimize the product assortment. Store segmentation doesn’t necessarily mean store-by-store plan-o-grams, but rather a grouping of store “types” that take in to consideration...

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