The Simple Philosophies of Life, Part III – Clarity

Posted on May 23, 2016 in Articles | 0 comments

Ambiguity is not my friend. I prefer concise and direct language that helps me better understand the task at hand. In the old adage, “garbage in, garbage out”, clear direction is the overriding principle to that statement. If you are seeking a muddled result to your request, by all means, be ambiguous. In a word, I prefer clarity. Clarity allows for the end-user to provide a very efficient response to the request at hand. Clear instructions as to what the expected response should be – both in content as well as in the timing of the response – are critical for...

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The Simple Philosophies of Life, Part II – Expectations

Posted on May 9, 2016 in Articles | 0 comments

Last week, my son completed his first year at North Carolina State University. It is hard to believe that one year is already in the books and with the conclusion of the year, comes the move out of his dorm room. I remember when I went to college, the move out was the most dreaded days of college. Packing up the stereo equipment with speakers, cabinet, album crates, cassettes, amp, turntables, etc. was back-breaking, not to mention cumbersome, trying to fit all of it in a car. In today’s world, all of that is replaced by an iPhone and headphones. The move out task is much simpler these...

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The Simple Philosophies of Life, Part I – Success

Posted on Apr 25, 2016 in Articles | 0 comments

What is the true measurement of success? Some would argue great wealth; others great esteem. Heck, today’s generation may think it’s being on a reality TV show! I have always viewed success in a more simplistic fashion often referring to this quote:               “Eighty percent of success is showing up.” – Woody Allen Think about that for a moment. Imagine business meetings where everyone showed up on time and were well-prepared; daily tasks and deadlines were met without consternation; and friends were there in times of troubles and good fortune. If...

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Gray Cat Celebrates Its 12-Year Anniversary!

Posted on Apr 5, 2016 in Articles | 0 comments

John Matthews ( is the Founder and CEO of Gray Cat Enterprises, based in Wake Forest, NC, a 12-year old firm that specializes in retail consulting for multi-unit operations; consumer marketing for companies; and strategic project management. Prior to forming Gray Cat, he developed expertise in multiple areas as: President, Jimmy John’s VP, Marketing & Communications, Merchandising, Facilities, Real Estate, Clark Retail Enterprises National Marketing Director, Little Caesars Project Management: Senior Consulting Strategist for Boston-based Global...

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Operationalizing Your Strategic Plan

Posted on Oct 22, 2014 in Articles | 0 comments

We have all experienced it. The dreaded process of spending hours upon hours creating a strategic business plan that maps out the goals of the organization. We develop the targets and create lofty initiatives only to see the year come and go as we scratch our heads and wonder why we didn’t achieve all our goals. The plan may have been solid, but the execution was flawed. I have witnessed countless examples in my career where companies establish strategic goals for the organization, but fail to create an operational process to hit those goals. There is a disproportionate amount of time spent...

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Starting Your Own Consulting Business

Posted on Sep 23, 2014 in Articles | 0 comments

Recently, I celebrated my ten-year anniversary as a management consultant. It has always been a life-long dream of mine to be on my own and in 2004 I realized that goal. I had spent some twenty years in corporate America prior to and breaking out on my own was not happen chance – I had a plan. While there is no silver-bullet in starting your own company, many reach out for my guidance simply due to the fact that they are forced into entrepreneurship (read: lay-off) and think they want to make the quantum leap to sole proprietorship consulting. Often, I am asked by other budding...

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