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Adding Power to Your Communications

Gray Cat Enterprises helps your company receive maximum visibility in front of your key audiences by developing a complete communications strategy tailored to meet your specific needs–then we work the plan from A to Z cost-effectively. Whether it is external media or internal employee communications, Gray Cat can provide key leadership in your communications.

Our PR helps you grow!

Executive Talking Points
Proactive Communications Strategies
Managing Media Relations
Developing Web Content
Creating Marketing Materials & Generating Publicity
Overall Development and Execution of Crisis Management

I consider Gray Cat an extension of my marketing team at Kehe Food. It is involved in an array of Kehe marketing initiatives, including public relations, media relations, as well as communications projects tailored to our customers and suppliers. I can rely on Gray Cat to take charge of my projects and get the job done, enabling my staff to concentrate on what it does best. Plus, Gray Cat’s marketing services have proven to be very cost-effective for Kehe.

Ted Beilman, SVP Marketing & Merchandising Kehe Foods

Our Clients Say...

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- “I was introduced to John when he assisted the company with respect to the project management of a number of initiatives. In addition to ensuring the timely delivery of milestones, John provided relevant, substantive input thanks to his vast experience as a senior executive in the Retail Industry, and was always selfless in providing guidance [...]
  
  —Todd R. Meyer, Esq. General Counsel, Secretary & Vice President of Real Estate – Americas Zone
  
  The Body Shop
- “John is an “A” player. He brings a great deal of industry knowledge and experience to the equation and utilizes critical thinking and planning skills to organize and unify a team. He understands the importance of nuance in the effect of a project’s outcome and ensures the team is thinking robustly in each process and function. [...]
  
  —Bob Gregg, Director of Franchise Development
  
  Potbelly Sandwich Works
- “John was hired to operate a Local Marketing pilot, refine tactics through the pilot, operationalize the tactics and ultimately deliver a local marketing practices manual for Sylvan Learning. John was very professional and organized in his approach. As one of the internal owners of the project, I appreciated the relationships John established both with us and [...]
  
  —Michele Popelka Richardson, VP Sales
  
  Sylvan Learning Centers
- “John is a consummate professional that has proven leadership skills. His approach, ability to make a difference and personality works well as a consultant. John’s ability to navigate the corporate matrix and drive for quick results is unmatched and he does it with courtesy and professionalism. We have hired John to aid us in an area that [...]
  
  —Spencer Blaker, Retail Director
  
  Burt's Bees
- “John Matthews delivered an outstanding marketing presentation at our House of Bread franchise convention. As a small franchise company, it is even more important to obtain a return on your marketing investment. I didn’t want another marketing cheerleader but rather someone with real strategies and tools to increase profits. John Matthews delivered and the Franchisees [...]
  
  —Sheila McCann, President & CEO
  
  House of Bread Franchising
- “I’ve watched the requests for our product samples come through and have watched all the work that Gray Cat has done to help us launch this new product into the c-store channel; I am very much looking forward to getting out to NACS to get face-to-face time with all of Gray Cat’s category manager contacts. [...]
  
  —Tim Korthals, President
  
  OxiBrands, LLC
- “Gray Cat helped Quiznos in developing Local Store Marketing tools and also in a series of motivational speaking engagements with our Franchise Owners. John was very well-liked by the Quiznos community and he brought tremendous knowledge of and enthusiasm for LSM tactics. He’s a very focused, creative, and high-energy individual with a can-do attitude. We’d [...]
  
  —Rebecca Steinfort, SVP
  
  Quiznos, Inc.
- “As one of our most trusted and competent board members, John’s assistance and expertise was extremely helpful as he worked with our management team to address our most pressing business challenges. As a board member and consultant, his input and was invaluable. I wouldn’t hesitate to recommend John to anyone wanting to improve their business [...]
  
  —Bob Underwood, CMA
  
  FB Johnston
- “I recently sold a portion of my high-tech company to Computer Associates, with Gray Cat Enterprises’ John Matthews as my lead negotiator and principal. In addition, as a result of working with Gray Cat, I have an excellent strategic business plan for the remainder of my company.”
  
  —John Busse
  
  InfoSec
- “As the franchisor of the Maid-Rite Corporation, it is invaluable for me to have credible, cutting edge advise. John Matthews has proved to be an invaluable asset to our franchise system as a mentor and coach. John has a great deal of valuable information and contacts to share. His practical ideas can be easily implemented [...]
  
  —Tania Burt, EVP, COO, Maid-Rite Corporation
  
  Maid-Rite