Gray Cat Enterprises Announces New Presentations!

Posted on May 2, 2012 in Articles | 0 comments

graycat_black_AGray Cat Enterprises has announced a number of new presentations that are available for future meetings and conventions.  Each presentation is packed with real-life experiences that help attending constitutes not only understand the concept, but give them ways to implement these strategies in their respective market places.

I am available as a keynote speaker, moderator or presenter at upcoming corporate or association events. Each presentation is approximately one-hour in length, and I personally deliver each one. The presentations share business insights and strategies that attendees can apply.

Here are quick overviews for each of the presentations:

Building A Social Media Strategy – With the introduction of social media in the last several years, networking and expanding your relevancy in your community has never been more productive.  Unlike most advertising and media, social media enables you to create a two-way communication with your network contacts and potential customers. Therefore, the more email addresses, connections, fans, etc. that you can capture in your database, the easier it will be to communicate within your community.  Proactively embracing social media is both an efficient and effective way to expand your overall brand awareness in your trade area and communities.  This presentation tells the audience how to go about approaching a social media strategy as well as tangible ways of implementing the plan.

Building Relevant Brands – In today’s world, marketers are at the crosswords.  While many continue to cling to “brand-centric” marketing casting a large net across a targeted audience, more and more consumers prefer a “customer-centric” approach – delivering the customized goods at mass merchandising pricing.  This presentation looks at the transition that is taking place and the challenges that marketers are facing when customers expect 24/7 service.   This speech explores not only the changes that are demanded by the customers, but also the internal company structural changes that are required in order to deliver on the new customer promise.

  • Customer expectations are ongoing and technology is accelerating this
  • Companies that cling to “brand-centric” approaches will fall by the wayside (i.e. Oldsmobile)
  • Database Management or CRM is a critical driver
  • Retailers need to be strong in all entry points by customers – branding, web, retail locations, blogging, etc.

Developing Your Financial Acumen – This presentation will focus on moving beyond instinct and intuition and will introduce you to the key financial components associated with building and growing a financially strong and healthy business. In this session, the audience will be introduced to:

  • Understanding profit planning and process management — Introducing key financial documents and how they can improve your business
  • Financial reporting that makes sense for the business — Making the most effective use of your time when it comes to managing the financial aspects of your business
  • Capital investments with the future in mind — Explaining the smartest ways to spend your money today and tomorrow
  • The importance of accurate business valuation — Providing a clear understanding of the equity that lies in your business

How to Develop a Winning Foodservice Strategy – Revenues from gasoline and tobacco products continue to fall. But, foodservice is increasingly becoming convenience stores’ most profitable category. Recent research projects that c-store foodservice will grow by 2.5% over each of the next two years. Experts agree there’s plenty of room for convenience store operators to generate increased foodservice sales by translating existing traffic into purchases. Learn how differentiate your stores – both operationally and marketing – from the rest of the crowd and best position them to compete with limited-service restaurants.

Key Performance Indicators (KPI’s) Key Performance Indicators (KPI’s) are a vital resource to managing your business.  Each selected KPI can be your bellwether indicator for all departments and take the guesswork out of your strategy.  Rather than relying on old adages and “I think” statements, KPI’s help quarantine the operational data of your company and focus your go-forward actions to address specific needs. This presentation explains how a disciplined KPI management process shifts the organization – through an annual, quarterly, rolling forecast model process – to a forward thinking, action organization rather than backward reviewing financial company. KPI’s drill into the core of each controllable area of the business and provide tangible, quantifiable data that become the foundation from which action plans are devised.

Local Store Marketing for Retail – Local Store Marketing (LSM) is a must for every retailer large or small who wants to fully capitalize on the sales potential of their all-important 3-mile trade radius. Gray Cat’s Local Store Marketing presentation introduces 22 proven LSM strategies along with the 80-page, Local Store Marketing Manual for Retailers tells you how to tap into the power of local store marketing to help your store achieve sustained and successful sales growth this year–and beyond.   The easy-to-use manual gives you step-by-step instructions on how to implement proven local store marketing strategies at your store for little or no cost, and includes helpful worksheets, checklists and action plans.  Combined with the manual, this 60-minute Local Store Marketing presentation provides practical and actionable marketing ideas for the single-store operator to the multi-unit chain.

Presentation Objectives/Outcomes:

  • From presentation, audience will learn 22 LSM strategies that they can use at their stores
  • Strategies run the gambit from in-store activities to public relations to local store marketing surrounding their store’s 3-mile radius
  • If attendee purchases manual, manual includes all 22 strategies each in a 3-page detailed format:
    • LSM strategy overview
    • LSM strategy planner
    • LSM step-by-step action timeline
  • Practical, proven LSM programs for all in attendance – not theory!

Maximizing LinkedIn: With the introduction of social media in the last several years, networking and expanding your relevancy in your community has never been more productive.  Unlike most advertising and media, LinkedIn enables you to create a two-way communication with your network contacts and potential customers. Therefore, the more email connections that you can capture in your database, the easier it will be to communicate within your community.  Proactively embracing LinkedIn is both an efficient and effective way to expand your overall brand awareness in your trade area and communities.  This presentation tells the audience how to go about approaching a LinkedIn strategy as well as tangible ways of implementing the plan.

Project Management – Project management follows the logic of a series of key tasks or steps that have to be completed in a systematic process in order to meet the desired outcome.  Ask someone to “map” out the many steps required to achieve a desired result of managing a project and many times you get resistance as in “overkill” or simply a “deer in the headlights” look.  Yet, the dollars at stake as well as the operational disruption to the organization seem secondary to the tedious task of mapping the process in advance.  No one would jump in a car and start driving without a map nor should they start a project without a plan.  Lacking a plan almost assuredly locks in failure as much as putting the wrong project manager in place.  This presentation focuses on the importance of project management and the specific skill set that is required from project managers that enable them to manage to an on-time, on-budget conclusion.  It is critical for the organization to identify those key people to lead projects or as an alternative, outsource to industry experts.

For a feel of my presentation style, click here:  Watch YouTube Video LSM Clip:  http://www.youtube.com/watch?v=0P3qzktjeMI

If you are interested in discussing how one of these presentations fits into your agenda, please drop me a line at: john.matthews@graycatenterprises.com.

John Matthews is the founder and president of Gray Cat Enterprises, Inc., a strategic planning and marketing services firm that specializes in helping businesses grow in the restaurant, convenience and general retail industries.  An outstanding business speaker, John Matthews is available as a keynote speaker, moderator or presenter at your upcoming corporate or association event. His commanding delivery on the speech platform captures your audience members’ attention as he shares business insights and strategies that they can apply at their own firms with immediate results. For more information, please visit www.graycatenterprises.com.