Local Store Marketing is a must for every retailer large or small who wants to fully capitalize on the sales potential of their all-important 3-mile trade radius. Gray Cat’s Local Store Marketing Manual for Retailers tells you how to tap into the power of local store marketing to help your store achieve sustained and successful sales growth this year–and beyond.
This easy-to-use manual gives you step-by-step instructions on how to implement proven local store marketing strategies at your store for little or no cost, and includes helpful worksheets, checklists and action plans.
John Matthews: In-the-Trenches Marketing with Big Chain Experience: Passionate about the sales power of local store marketing from his 20+ years in the retail sector, Gray Cat’s John Matthews has created this handy manual as a year-round marketing resource that retailers can turn to again and again!
Included in the manual are helpful checklists, budget spreadsheets, annual LSM planning charts, and more.
Learn how to roll out an array of proven Local Store Marketing strategies, such as:
- Greetings and Suggestive Sales
- Grand Opening/Anniversary Launches
- Product Sampling
- Coupon Books
- Sports Sponsorships
- Employee Recognition Programs
- Customer Callbacks
- Seasonal Sales Events
- Store Events
- Customer Recognition Days
- And Much More!
Grand Opening Manual
The guide is designed to help you create and execute a Grand Opening action plan that is right for you and your store – one that:
- Organizes your entire Grand Opening planning process
- Focuses on attracting your target customer to your store
- Creates excitement to keep your customers coming back again and again
This is the by far, the best, organized manual to help you create your own Grand Opening action plan for your store – and beyond! You’ve worked hard to make your new store a reality; this manual helps capitalize on your efforts by creating BIG sales out-of-the-gate!
“John was hired to operate a Local Marketing pilot, refine tactics through the pilot, operationalize the tactics and ultimately deliver a local marketing practices manual for Sylvan Learning. John was very professional and organized in his approach. As one of the internal owners of the project, I appreciated the relationships John established both with us and the pilot center franchisees. Ultimately, John delivered incremental revenue in a difficult business year, and we have hired him on to expand the program. It has been a pleasure working with John and I will definitely recommend him to others who need similar work.”
"Gray Cat helped Quiznos in developing Local Store Marketing tools and also in a series of motivational speaking engagements with our Franchise Owners. John was very well-liked by the Quiznos community and he brought tremendous knowledge of and enthusiasm for LSM tactics. He's a very focused, creative, and high-energy individual with a can-do attitude. We'd definitely hire Gray Cat again in the future should the right project arise."