Local Store Marketing

Local Store Marketing is a must for every retailer large or small who wants to fully capitalize on the sales potential of their all-important 3-mile trade radius. Gray Cat’s Local Store Marketing Manual for Retailers tells you how to tap into the power of local store marketing to help your store achieve sustained and successful sales growth this year–and beyond.

This easy-to-use manual gives you step-by-step instructions on how to implement proven local store marketing strategies at your store for little or no cost, and includes helpful worksheets, checklists and action plans.

John Matthews: In-the-Trenches Marketing with Big Chain Experience: Passionate about the sales power of local store marketing from his 20+ years in the retail sector, Gray Cat’s John Matthews has created this handy manual as a year-round marketing resource that retailers can turn to again and again!

Included in the manual are helpful checklists, budget spreadsheets, annual LSM planning charts, and more.



Learn how to roll out an array of proven Local Store Marketing strategies, such as:

  • Greetings and Suggestive Sales
  • Grand Opening/Anniversary Launches
  • Product Sampling
  • Coupon Books
  • Sports Sponsorships
  • Employee Recognition Programs
  • Customer Callbacks
  • Seasonal Sales Events
  • Store Events
  • Customer Recognition Days
  • And Much More!


Grand Opening Manual

This helpful “how-to” manual is filled with proven Grand Opening activities, ideas and tips that you can use to make your grand opening a big success – one that generates customer excitement and sales. Perfect for the one-store operator or the multi-store chain, the manual gives you step-by-step instructions on how to plan and execute your Grand Opening. Plus it’s packed with helpful checklists and worksheets!

The guide is designed to help you create and execute a Grand Opening action plan that is right for you and your store – one that:

  • Organizes your entire Grand Opening planning process
  • Focuses on attracting your target customer to your store
  • Creates excitement to keep your customers coming back again and again

This is the by far, the best, organized manual to help you create your own Grand Opening action plan for your store – and beyond! You’ve worked hard to make your new store a reality; this manual helps capitalize on your efforts by creating BIG sales out-of-the-gate!

"I was introduced to John when he assisted the company with respect to the project management of a number of initiatives.  In addition to ensuring the timely delivery of milestones, John provided relevant, substantive input thanks to his vast experience as a senior executive in the Retail Industry, and was always selfless in providing guidance and input.  I highly recommend John to any company seeking a seasoned senior executive with exceptional operational and administrative bandwidth."

—Todd R. Meyer, Esq. General Counsel, Secretary & Vice President of Real Estate – Americas Zone

The Body Shop

“As the franchisor of the Maid-Rite Corporation, it is invaluable for me to have credible, cutting edge advise. John Matthews has proved to be an invaluable asset to our franchise system as a mentor and coach. John has a great deal of valuable information and contacts to share. His practical ideas can be easily implemented into a franchise system to see immediate and sustainable results. John brings a vast amount of real world "in the trenches" experience to his coaching sessions that I find exhilerating to put in motion at Maid-Rite Corporation. If you have the chance to hear John at a speaking engagement -- go! If he offers to consult for your company, hire him. You will be glad you did."

—Tania Burt, EVP, COO, Maid-Rite Corporation