Local Store Marketing

Local Store Marketing is a must for every retailer large or small who wants to fully capitalize on the sales potential of their all-important 3-mile trade radius. Gray Cat’s Local Store Marketing Manual for Retailers tells you how to tap into the power of local store marketing to help your store achieve sustained and successful sales growth this year–and beyond.

This easy-to-use manual gives you step-by-step instructions on how to implement proven local store marketing strategies at your store for little or no cost, and includes helpful worksheets, checklists and action plans.

John Matthews: In-the-Trenches Marketing with Big Chain Experience: Passionate about the sales power of local store marketing from his 20+ years in the retail sector, Gray Cat’s John Matthews has created this handy manual as a year-round marketing resource that retailers can turn to again and again!

Included in the manual are helpful checklists, budget spreadsheets, annual LSM planning charts, and more.

 

 

Learn how to roll out an array of proven Local Store Marketing strategies, such as:

  • Greetings and Suggestive Sales
  • Grand Opening/Anniversary Launches
  • Product Sampling
  • Coupon Books
  • Sports Sponsorships
  • Employee Recognition Programs
  • Customer Callbacks
  • Seasonal Sales Events
  • Store Events
  • Customer Recognition Days
  • And Much More!

 

Grand Opening Manual

This helpful “how-to” manual is filled with proven Grand Opening activities, ideas and tips that you can use to make your grand opening a big success – one that generates customer excitement and sales. Perfect for the one-store operator or the multi-store chain, the manual gives you step-by-step instructions on how to plan and execute your Grand Opening. Plus it’s packed with helpful checklists and worksheets!

The guide is designed to help you create and execute a Grand Opening action plan that is right for you and your store – one that:

  • Organizes your entire Grand Opening planning process
  • Focuses on attracting your target customer to your store
  • Creates excitement to keep your customers coming back again and again

This is the by far, the best, organized manual to help you create your own Grand Opening action plan for your store – and beyond! You’ve worked hard to make your new store a reality; this manual helps capitalize on your efforts by creating BIG sales out-of-the-gate!

quiznos

"Gray Cat helped Quiznos in developing Local Store Marketing tools and also in a series of motivational speaking engagements with our Franchise Owners. John was very well-liked by the Quiznos community and he brought tremendous knowledge of and enthusiasm for LSM tactics. He's a very focused, creative, and high-energy individual with a can-do attitude. We'd definitely hire Gray Cat again in the future should the right project arise."

—Rebecca Steinfort, SVP

Quiznos, Inc.

B.B. Logo (color face)

“John is a consummate professional that has proven leadership skills. His approach, ability to make a difference and personality works well as a consultant. John's ability to navigate the corporate matrix and drive for quick results is unmatched and he does it with courtesy and professionalism.  We have hired John to aid us in an area that we are exploring, and his creativity, rigor and urgency is exactly what is needed for our organization.   Beyond his professional abilities, he is a pleasure to work with and a trustworthy business partner.   I highly endorse John as a person that can deliver results, inspire others and improve operations.”

—Spencer Blaker, Retail Director

Burt's Bees