Speaking

“John Matthews’ experience as a manager and leader of the marketing efforts at several convenience store and foodservice companies enables him to provide unique insight into the challenges retailers are facing today. In an era of heightened competition, John is able to provide clear, concise marketing solutions for chains of all sizes by drawing on his experiences in the retail trenches. As a result, he has garnered the respect of his peers and those in the retail community. After attending his presentation at Convenience Store Decisions’ Foodservice Conference, convenience store operators were lined up 10 deep to get additional information. That’s the best testimonial for any retail consultant.”  

John Lofstock, Editor, Convenience Store Decisions Magazine

“You have spoken to our group three times over the years and you get better each time. Your current business is giving you an interesting global view of the things happening in the retail marketplace. Combine that with your knowledge of marketing and you have many valuable insights for folks in the media. The information you shared this time about kiosks is a great example of bringing together your retail and marketing expertise & for some great insights related to a new consumer trend. I look forward to the next time we work together because I can always count on you to prepare thoroughly and present professionally.”

John Henley, Senior VP/Director of Training, The Center of Sales Strategy

“The Merchandising Executive Club of Chicago presented John Matthews as its featured speaker. John did an excellent job. The feedback I received from many of the almost 200 guests as well as our M.E.C. Board of Directors was extremely positive and proved to be one of our highest attended events of the year.”  

Stan Parsons, VP-Operations of American Bottling Co.; President, Merchandising Executive Club of Chicago

“John’s speech was delivered with lots of energy – providing terrific content and tangible action items for our operators to understand and implement at their stores. This presentation is a must for any size retailer!”  

Tim Keigher, Executive Director, Nebraska Petroleum Marketers & Convenience Store Association

“John Matthews knows his topics, John comes very well prepared, keeps the audience intrigued and energized. John is passionate about his topics and gives his audience the practical approach to things and not the theoretical approach.”

Ziad S. Dalal, CEO, Nestle Toll House Cafe

“John Matthews delivered an outstanding marketing presentation at our House of Bread franchise convention. As a small franchise company, it is even more important to obtain a return on your marketing investment. I didn’t want another marketing cheerleader but rather someone with real strategies and tools to increase profits. John Matthews delivered and the Franchisees were congratulating me on the best speaker we have had in a long time.”

Sheila McCann, President & CEO, House of Bread Franchise, Inc.

“John speaks the language of the people. The Quiznos franchisees were captivated by the potential for marketing their stores locally with the tools and techniques he recommends. John’s ideas are simple and powerful, a killer combination in becoming the home town hero, all for virtually free.”

Steve DeSutter, Former Chief Operations Officer, Quiznos

“I have had the good fortune to hear John Matthews of Gray Cat Enterprises speak on two occasions in the past year. I find his ideas to drive retail sales to be new, exciting, and innovative. Any retailer that is wise enough to implement even a few of them couldn’t help but increase their sales volume and bottom line.”

Ken Stoner, Convenience Store Project Manager, Martin Bros. Distributing Company

“Your presentation to our organization, the Digital Graphics Group, International, was very well done and very well received by your audience. We had some other very interesting presentations but none that generated as many favorable comments as yours.”

Fred B. Johnson, II, Chairman/CEO, FB Johnston Group

“The North American Association of State & Provincial Lotteries remains grateful to you for your outstanding presentation at our regional meeting. Your attention to detail along with your keeping an eye on the big picture, sales success for all involved, was much appreciated.”

Lori S. Montana, Director, Illinois Lottery

“On behalf of the Broadcast Advertising Club of Chicago….many members commented on how they look forward to using your information to reach decision-makers whom have previously been unattainable. The attendance to this presentation neared 90, which makes that session one of our highest in history.”

Grace Winston, President, Broadcast Advertising Club of Chicago