The Gray Cat Learning Series

Fifteen (15) hands-on, business training courses each ranging from 25-to-90 minutes in length

Merchandising Training Course: Create Consumer-Friendly Store Sets and Adjacencies

Merchandising is a critical aspect of how "shoppable" a store will be. Conceal or confuse the customer with your merchandising and it won't matter if you carry the top brands, the customer will become frustrated and leave the store. Many retailers simply "stack it high and let it fly" without considering the nuances of proper merchandising.

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The goal with an overall merchandising strategy is to make the shopping experience quick, efficient and easy for the customer.

This course provides insights into nine (9) key areas of merchandising.

Watch A Clip for an Overview of the Merchandising Course

Game-Changing Strategies for Retailers

This book walks readers through the key elements of founding, maintaining, and growing a business and demonstrates the importance of business planning; and the intricacies of daily operations, merchandising, marketing, real estate, and capital management.

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"John is one of the finest and smartest people I know. It’s lovely and empowering when someone recognizes your capabilities, believes in you, and empowers you. He has mastered doing that for others and the results follow."

Elizabeth Hesseltine - Customer Account Manager, Deluxe, Seattle Division

"Iohn is a highly organized and detailed strategic thinker as well as a highly energetic creative talent. He was a great leader who mentored and inspired his team to deliver exceptional results. I've seen him take a task from the conceptual stages to the finished product with a high degree of passion, efficiency, effectiveness and professionalism with the highest of personal and business standards. John is the kind of talent who can help people across many different industries and disciplines."

Tom Romanello -Former Merchandising Director, White Hen Pantry

"John is a team builder who utilizes people’s strengths and talents to formulate cohesiveness and create alignment. John's knowledge of business principles and consumer activity, combined with his ability to turn concepts into reality, make him a stellar addition to any Senior Management Team in just about any field. John brings the highest-level passion, structure, planning and creativity to everything he touches."

Dan Dolgner - Former Director, Category Management, Clark Retail Enterprises, Inc.

John Matthews - President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!