Presentations

Gray Cat Presentations

Gray Cat Enterprises has announced a number of new presentations that are available for future meetings and conventions.  Each presentation is packed with real-life experiences that help attending constitutes not only understand the concept, but give them ways to implement these strategies in their respective market places. I am available as a keynote speaker, moderator or presenter at upcoming corporate or association events. Each presentation is approximately one-hour in length, and I personally deliver each one. The presentations share business insights and strategies that attendees can apply.

Here are quick overviews for each of the presentations:

There’s A New Store in Town – Are you Ready for the Disruption? – Over the years, the convenience store industry has continued to evolve. Foodservice has now become a more forward-thinking strategy for the c-store operator largely due to companies like Chipotle and Panera raising the foodservice expectations bar for consumers.  Now, new format platforms combining food and technology enhancements are beginning to pop up.  From kiosk ordering to “just walk out shopping” the systems and procedures bar continues to be raised. But, we can’t just chase the shiny new penny – focus needs to remain on the operational basics in tandem as we address new innovation. This presentation highlights key operational, store design, merchandising and technological advances that are starting to infiltrate this industry and how we can address them.

Are you in the Game? Improved food service offerings are helping c-stores steal business from quick service restaurants. While store design plays a crucial role in drawing customers in the door to purchase food, today’s savvy shopper wants tailored solutions that lead to experiences—not just transactions. Discover four pillars for growing your food service business: Marketing, Merchandising, Operations and Store Design. And, learn how getting back to the basics can help your store keep up with evolving customer demands.

How to Develop a Winning Foodservice Strategy – Revenues from gasoline and tobacco products continue to fall. But, foodservice is increasingly becoming convenience stores’ most profitable category. Recent research projects that c-store foodservice will grow by 2.5% over each of the next two years. Experts agree there’s plenty of room for convenience store operators to generate increased foodservice sales by translating existing traffic into purchases. Learn how differentiate your stores – both operationally and marketing – from the rest of the crowd and best position them to compete with limited-service restaurants.

Local Store Marketing for Retail – Local Store Marketing (LSM) is a must for every retailer large or small who wants to fully capitalize on the sales potential of their all-important 3-mile trade radius. Gray Cat’s Local Store Marketing presentation introduces 22 proven LSM strategies along with the 80-page, Local Store Marketing Manual for Retailers tells you how to tap into the power of local store marketing to help your store achieve sustained and successful sales growth this year–and beyond.   The easy-to-use manual gives you step-by-step instructions on how to implement proven local store marketing strategies at your store for little or no cost, and includes helpful worksheets, checklists and action plans.  Combined with the manual, this 60-minute Local Store Marketing presentation provides practical and actionable marketing ideas for the single-store operator to the multi-unit chain.

Presentation Objectives/Outcomes:

  • From presentation, audience will learn 22 LSM strategies that they can use at their
  • stores
  • Strategies run the gambit from in-store activities to public relations to local store
  • marketing surrounding their store’s 3-mile radius
  • If attendee purchases manual, manual includes all 22 strategies each in a 3-page detailed format:

     >> LSM strategy overview
     >> LSM strategy planner
     >> LSM step-by-step action timeline

  • Practical, proven LSM programs for all in attendance – not theory!

How to Stage a Killer Grand Opening! – Congratulations on the opening of your new retail store!  You have worked hard to make your store a reality –- now it is time to introduce your store to the all-important three-mile trade area surrounding it.  Creating an exciting grand opening requires work upfront, but in the long run will make your store start off on the right foot in your community.  It is critical to make a great first impression to both the community as well as your individual customers — and jump-start sales.  This presentation gives you a step-by-step helping hand to staging a killer grand opening.

Building Relevant Brands – In today’s world, marketers are at the crosswords.  While many continue to cling to “brand-centric” marketing casting a large net across a targeted audience, more and more consumers prefer a “customer-centric” approach – delivering the customized goods at mass merchandising pricing.  This presentation looks at the transition that is taking place and the challenges that marketers are facing when customers expect 24/7 service.   This speech explores not only the changes that are demanded by the customers, but also the internal company structural changes that are required in order to deliver on the new customer promise.

  • Customer expectations are ongoing and technology is accelerating this
  • Companies that cling to “brand-centric” approaches will fall by the wayside (i.e. Oldsmobile)
  • Database Management or CRM is a critical driver
  • Retailers need to be strong in all entry points by customers – branding, web, retail locations, blogging, etc.

Key Performance Indicators (KPI’s) – Key Performance Indicators (KPI’s) are a vital resource to managing your business.  Each selected KPI can be your bellwether indicator for all departments and take the guesswork out of your strategy.  Rather than relying on old adages and “I think” statements, KPI’s help quarantine the operational data of your company and focus your go-forward actions to address specific needs. This presentation explains how a disciplined KPI management process shifts the organization – through an annual, quarterly, rolling forecast model process – to a forward thinking, action organization rather than backward reviewing financial company. KPI’s drill into the core of each controllable area of the business and provide tangible, quantifiable data that become the foundation from which action plans are devised.

Optimizing LinkedIn With the introduction of social media in the last several years, networking and expanding your relevancy in your community has never been more productive.  Unlike most advertising and media, LinkedIn enables you to create a two-way communication with your network contacts and potential customers. Therefore, the more email connections that you can capture in your database, the easier it will be to communicate within your community.  Proactively embracing LinkedIn is both an efficient and effective way to expand your overall brand awareness in your trade area and communities.  This presentation tells the audience how to go about approaching a LinkedIn strategy as well as tangible ways of implementing the plan.

For a feel of my presentation style, click here:  Watch YouTube Video LSM Clip:  http://www.youtube.com/watch?v=0P3qzktjeMI

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