Our easy-to-use manuals provide step by step information on making this your best year ever.

Local Store Marketing is a must for every retailer large or small who wants to fully capitalize on the sales potential of their all-important 3-mile trade radius. Gray Cat’s Local Store Marketing Manual for Retailers tells you how to tap into the power of local store marketing to help your store achieve sustained and successful sales growth this year–and beyond.

This easy-to-use manual gives you step-by-step instructions on how to implement proven local store marketing strategies at your store for little or no cost, and includes helpful worksheets, checklists and action plans.

John Matthews: In-the-Trenches Marketing with Big Chain Experience: Passionate about the sales power of local store marketing from his 20+ years in the retail sector, Gray Cat’s John Matthews has created this handy manual as a year-round marketing resource that retailers can turn to again and again!

You have worked hard to make your store a reality–-now it is time to introduce your store to the all-important three-mile trade area surrounding it. Creating an exciting grand opening requires work upfront, but in the long run will make your store start off on the right foot in your community. It is critical to make a great first impression to your community as well as your new customers–and this manual provides all the necessary tools for you to accomplish this.

This manual is designed to give you “step-by-step” instructions to make your grand opening a huge success. The key to a great grand opening is to use a variety of effective techniques to draw attention to your new store. Gray Cat’s Grand Opening Manual for Retailers helps you create an exciting kickoff for your new store!






Gray Cat Hat – Nike Golf – Dri-FIT Swoosh Perforated Hat

Quite honestly, this is the nicest hat you will ever own (and not because of the logo, though that will put it over the top!).  This hat has maximum breathability that is achieved with Dri-FIT moisture management technology and perforated mid and back panels.  A contrast underbill reduces sun glare – protecting your precious eyes.  This 6-panel cap has an unstructured, low profile design with a hook and loop closure.  The contrast Swoosh design trademark is embroidered on the bill and center back Made of 100% Dri-FIT polyester.  $34.99 + tax/shipping.


Gray Cat Golf Towelimg_9170

Make a statement – bring Gray Cat along for the ride!  This folded golf towel will make a wonderful addition to your golf bag! Made from 100% cotton, this tri-fold towel comes with a metal grommet and a hook – the hook may be a nice compliment to your slice! It measures 16″ x 25″ in size. $9.99 + tax/shipping.




Gray Cat Ladies V-Neck Teeimage1

This shirt will make you look six feet tall (well, maybe because our model is six feet tall). District Made Ladies Mini Rib V-Neck Tee. A go-to classic, this v-neck has a superfine rib for subtle dimension – perfect for any occasion!  4.7-ounce, 100% ring spun combed cotton.  X-Small Size Only but the material is stretchy so basically anyone can wear it.  $19.99 + tax/shipping.




Ladies Tank Top

With superfine rib, this tank is ideal for casual comfort while rocking the Gray Cat logo!  Great for the gym; great for the beach!  District Made Ladies Mini Rib Racerback Tank.  4.7-ounce, 100% ring spun combed cotton.  X-Small Size Only but the material is stretchy so basically anyone can wear it.  $19.99 + tax/shipping.