Our easy-to-use manuals provide step by step information on making this your best year ever.

Local Store Marketing is a must for every retailer large or small who wants to fully capitalize on the sales potential of their all-important 3-mile trade radius. Gray Cat’s Local Store Marketing Manual for Retailers tells you how to tap into the power of local store marketing to help your store achieve sustained and successful sales growth this year–and beyond.

This easy-to-use manual gives you step-by-step instructions on how to implement proven local store marketing strategies at your store for little or no cost, and includes helpful worksheets, checklists and action plans.

John Matthews: In-the-Trenches Marketing with Big Chain Experience: Passionate about the sales power of local store marketing from his 20+ years in the retail sector, Gray Cat’s John Matthews has created this handy manual as a year-round marketing resource that retailers can turn to again and again!

You have worked hard to make your store a reality–-now it is time to introduce your store to the all-important three-mile trade area surrounding it. Creating an exciting grand opening requires work upfront, but in the long run will make your store start off on the right foot in your community. It is critical to make a great first impression to your community as well as your new customers–and this manual provides all the necessary tools for you to accomplish this.

This manual is designed to give you “step-by-step” instructions to make your grand opening a huge success. The key to a great grand opening is to use a variety of effective techniques to draw attention to your new store. Gray Cat’s Grand Opening Manual for Retailers helps you create an exciting kickoff for your new store!



Twenty-three (23) retail job descriptions – each outlining essential job functions as well as knowledge, skills and abilities. Descriptions include operations, marketing, real estate, accounting, IT, facilities, human resources and all senior level roles. $14.99 gets you all 23 – that’s just 65 cents a description! Focus your time and efforts on building sales instead of writing job descriptions!  This is the most complete job description package available for this low, low price.


Complete Request For Proposal (RFP) documents and templates for an agency search (documents could easily be adapted to other vendor RFP processes).  Included in the 4-phase process are sample introduction letters; vendor rejection letters; RFP Questionnaire; Intent to Participate form; Confidentiality Agreement; Fee Worksheet; Step-by-Step timelines and more — all in a 36-page document.  Save time and money with this complete package.  RFP processes are complex and tedious — this package will get you organized and allow you to conduct your RFP process concurrently with your daily tasks.  $49.99 will save you many, many hours…..

Policy and Procedure Picture

The policies and procedures in this handbook are designed to serve as guidelines for management action and are for informational purposes only.  They are not intended to create any contract or binding agreement between your company and any employee/contractor/contractor, but rather provide direction. The 66-page manual covers the following areas: American with Disabilities Act (ADA), Code of Conduct, Drug Free Workplace, Electronic/Telephonic, Employment at Will, Equal Employment, Family and Medical Leave Act (FMLA), Harassment, Business Hours, Dress Code, Holidays, Job Postings, Leave of Absence, Performance Management, Personnel File, Reference Checks, Safety, Travel, Vacation and Benefit Highlights.  This manual sells for $99.99.