The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

Burn the Ship Podcast: Balancing the Pipeline

Oct 01, 2024
 

I am living proof that by using LinkedIn, you can create a broader network of working professionals to foster relationships with and begin to build up an impenetrable circle of contacts that are exclusively yours.

Targeting prospective connections via groups and companies, in addition to your already established network, will begin to develop a referral system that creates both short and long-term bonds.

This network can become a very profitable way to grow your business and balances the sales pipeline over time.

John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!