The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multi-unit operators. 

Successful Personal Branding Feb 20, 2025

One of the most significant changes in the labor market over the last decade is the notion of free agency within the marketplace. Gone are the days of staying with one company for the duration of...

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Local Store Marketing: Product Sampling Feb 20, 2025

One of the most successful local store marketing (LSM) tactics to build into your daily operations is a sampling strategy for your products. If your retail establishment is foodservice, your...

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Creating a Business Plan Feb 17, 2025

About once a month, I get an email or phone call from a colleague that is transitioning from their corporate role into entrepreneurship.  I generally give the advice along the lines of...

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Managing Technology Within An Organization Feb 15, 2025

I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do.” – From the HAL 9000 computer, 2001: A Space Odyssey

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The Challenge of Change Feb 14, 2025

Change is a big deal. 

If you fight change, you may become stifled.   Learn to accept change and the prospects are limitless.
 
Recently I appeared on the podcast “C-Suite...
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Category Management Planning Feb 10, 2025

As you start to think about the upcoming year, planning for your annual merchandising and promotional schedule should be in place. For the multi-store operator, identifying the key initiatives...

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Strategic Process for Site Planning Feb 10, 2025

Real estate site selection can be a complex web of evaluating store attributes within a potential store trade area.  The process utilizes both a science and an art to the overall...

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Scaling your Business Feb 05, 2025

Recently, I appeared on the C-Suite Sherpa podcast with Brian Marshall where we discussed the challenges of scaling in business.  Here is a short clip.

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Strategic Market Analysis Feb 03, 2025

Last week, I sat through a meeting with one of my clients where we discussed the infamous question of “who are we?” that faces every retailer. As retailers grow – both in store...

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The Value Of An Outside Board Jan 29, 2025

Sometimes another set of eyes can make all the difference.

Small businesses are a phenomenal entity. Often started in a garage or at a kitchen table, the sheer energy of the small business...

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Gray Cat Unleashed Episode 15: Sales Forecasting Jan 27, 2025

A while back, a gentleman that wanted help selling his company approached me.  I asked him “So, what do you hope the purchase price to be?”  He looked at me and said “$5...

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Gray Cat Unleashed Episode 14: Foodservice Jan 27, 2025

In the convenience store marketplace, margins continue to tighten on core products such as candy, snacks, and tobacco. Forward-thinking operators are attempting to stem the tide by introducing...

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