The Gray Cat Blog
A comprehensive collection of blogs designed to assist small business owners and multi-unit operators.
Evaluating new sites for the multi-unit operator can be a daunting task.  The operator is constantly chasing a number of potential opportunities only to have a few select sites come to fruition.  Comp...
One of the most interesting activities that I have been involved with regarding branding is called a Semantic Differential exercise. It is important to delineate salient attributes that form the brand...
Operational excellence is a retail buzzword that often gets glossed over. Retailers talk the talk, but often miss on walking the walk. Operational excellence has a singular focus: the customer. The cu...
The concept of vertically integrating your brand message is clearly not new. Companies for years have embraced the concept that if you are going to communicate a brand message, it is best to communica...
Come on, admit it. You wish you were a better networker. Fear not, it is time to unleash your inner networker.
Networking is one part art and one part discipline and while there is more than one way ...
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.  Don’t let yourself be lulled into inaction.” – Bill Gates
Think...
Convenience store operators continue to plunge into foodservice with the hopes of stemming the tide of lower margins with high-margin foodservice offerings. While the degrees of foodservice can vary g...
Recently, I spoke at the Florida Petroleum Marketers Association on Developing a Winning Foodservice Strategy and the same holds true – foodservice is where it’s at in the convenience store industry. ...
With every passing day, month and year, better for you foodservice options continue to infiltrate the convenience store industry.  Slowly but surely, the convenience store industry is broadening its f...
Over my career I have worked with a number of organizations where making inroads into certain verticals (industries) was critical for our success. Whether you target the banking, healthcare, automoti...
In honor of “Emily the Cat” (the original gray cat from which the company name was created), Gray Cat Enterprises (along with new puppy, Bogey, in picture) makes its annual holiday donation to two non...
The movie industry has been doing this for years. Â With a screenplay in hand, a movie production house pulls together a team of production specialists including grips, gaffers, boom operators, etc. t...
