The Gray Cat Blog
A comprehensive collection of blogs designed to assist small business owners and multi-unit operators.
Sometimes another set of eyes can make all the difference.
Small businesses are a phenomenal entity. Often started in a garage or at a kitchen table, the sheer energy of the small business...
A while back, a gentleman that wanted help selling his company approached me. I listened to him describe all the attributes of his company and I was intrigued. He gave me an overview of...
One of the most successful local store marketing (LSM) tactics to build into your daily operations is a sampling strategy for your products. If your retail establishment is foodservice, your...
Public relations can incorporate a number of items and each should be interwoven in a consistent theme. At the beginning of the year, identify key people, events and community tie-ins that you wish...
Creating a memorable day for a specific targeted customer creates a “team” mentality-attracting groups of customers that may come to your store simply for the team camaraderie. Examples...
It is your responsibility to create news about your store – don’t wait for others to do this for you. Being...
All too often, store operators – after their grand opening – sit back and wait for the phone to ring or a customer to wander into the store. Slowly, over time, their store sales begin a...
Your goal is to create a buzz in the community that your store is now open and ready for business. Successful grand openings attract enough new customers to your retail establishment, with the goal...
Raise your hand if you included the word “pandemic” in your 2020 business plan. Yeah, me either. I went from traveling 200,000 miles in 2019, to not getting on a plane for...
