The Gray Cat Blog
A comprehensive collection of blogs designed to assist small business owners and multi-unit operators.
Managing a retail store is tough work.
Between operations, merchandising, marketing and facility upkeep, retail business owners have their hands full. Managing the details of retail is the...
Most sports teams-especially the smaller, local teams-will have a variety of sponsorship packages that are available. Depending on your budget, it can determine the extent of your sponsorship....
“You can’t manage what you don’t measure.”
Key Performance Indicators (KPIs) are a vital resource to managing your business. Each selected KPI can be your bellwether...
When it comes to the long-term success of a business, one of the key drivers is prudent capital re-investment. Unlike operational expenses that are used to run the daily business or working capital...
Hopefully your business is growing, cash flow is strong, and if that is the case, what a fantastic scenario to be enjoying! Now, one must determine what are the best ways to put those earnings to...
Sometimes another set of eyes can make all the difference.
Small businesses are a phenomenal entity. Often started in a garage or at a kitchen table, the sheer energy of the small business...
A while back, a gentleman that wanted help selling his company approached me. I listened to him describe all the attributes of his company and I was intrigued. He gave me an overview of...
Every small business owner faces the same issue – managing their expenses. While most small businesses keep a keen eye on growing the top line – revenues – many small businesses...
One of the most successful local store marketing (LSM) tactics to build into your daily operations is a sampling strategy for your products. If your retail establishment is foodservice, your...
Public relations can incorporate a number of items and each should be interwoven in a consistent theme. At the beginning of the year, identify key people, events and community tie-ins that you wish...
I am amazed, that generally, less than twenty percent of the audience actually created a Grand Opening celebration at their store. A store owner spends upwards of $250,000 or more to build a store...
Creating a memorable day for a specific targeted customer creates a “team” mentality-attracting groups of customers that may come to your store simply for the team camaraderie. Examples...
