The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multi-unit operators.

Local Store Marketing: It’s Showtime! Feb 03, 2023

All too often, store operators – after their grand opening – sit back and wait for the phone to ring or a customer to wander into the store. Slowly, over time, their store sales begin a...

How To Stage A Killer Grand Opening! Feb 03, 2023

Your goal is to create a buzz in the community that your store is now open and ready for business. Successful grand openings attract enough new customers to your retail establishment, with the goal...

The Post Pandemic Path Forward Feb 03, 2023

Raise your hand if you included the word “pandemic” in your 2020 business plan. Yeah, me either. I went from traveling 200,000 miles in 2019, to not getting on a plane for...

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John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!

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