The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

Gray Cat Unleashed Episode 10: Grand Openings & Anniversaries

Oct 01, 2024
 

Congratulations on the opening of your new retail store! 

You have worked hard to make your store a reality–-now it is time to introduce your store to the all-important three-mile trade area surrounding it.  Creating an exciting grand opening requires work upfront, but in the long run will make your store start off on the right foot in your community. 

Whether this is a brand-new store - or perhaps you want to celebrate an anniversary at your location - your goal is to create a buzz in the community that your store is now open and ready for business.  Remember, the key to a great grand opening is to use a variety of techniques to call attention to your new store.   

This course is designed to give you “how-to” instructions to make your grand opening or anniversary a huge success.  In addition, I even have a grand opening manual called - How to Stage a Killer Grand Opening – that is available on Amazon that lays out the strategy for you.   So, between this course and the manual, you will be well-armed to create a killer event.

John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!