Amazingly, many companies do not think about communications – both internally and externally – until it is a necessity. A crisis occurs, a reaction follows, and, in many cases, they do not necessarily put the best foot forward.

Even small companies can have an effective communications strategy that enables them to articulate company news efficiently. You may have a website that acts as the key repository of “everything”, and all news information gets broadcast to Twitter, LinkedIn, Facebook and YouTube.

Timing and sequencing of topics are critical to having your audience “stay with you”.

This course helps you identify and organize relevant information and helps to create a cohesive, proactive communications strategy – even for a small company.