The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

Gray Cat Unleashed Episode 9: Local Store Marketing

Oct 01, 2024
 

Most store owners build their stores, hire friendly staff, unlock the doors, and wait for the world to come in. It’s easy to get excited about your new business when your store first becomes visible to customers during your grand opening, but it’s another thing to generate this customer excitement some two years later. 

The most successful retailers win the battle for customer traffic because they make an operational commitment to local store marketing. They know local store marketing captures the entire customer base in the critical three-mile radius surrounding their store. 

So, the decision is yours: you can either choose the passive route --letting your success or failure be predicated on customers opting to find your store-- OR you can aggressively maximize the sales opportunities within your three-mile trade area with Local Store Marketing.

The course is designed to give you the strategies that you can implement at your individual store – many of which are no cost or low cost.  Now, if you combine this course with Gray Cat’s Local Store Marketing Manual – which can be purchased separately on Amazon – this will give you a leg up on your competition in your immediate trade area.

John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!